I’m starting to look at an important way forward for the business. That of the world of interior decoration.
Why? Thought you were an artist not looking to be a designer. Yes I am, but lets face it, people hang art for decorative purposes. Sometimes as an afterthought when they see the big space on the wall.
I am not one of those sought after artists. Yet. Maybe one day on that one. So its more likely that the art I make will find itself being hung on the wall as an afterthought. Yes, I am an ‘afterthought’ artist!
Why do I think that? Isn’t that a little bit down putting on the fact that I am indeed an artist? Shouldn’t artists respect their own work a little more than that? Let’s consider the process though of selling art in different ways.
The sought after artist
They have produced for a number of years and the collectors are after them. Perhaps those collectors started with after thought, but now they design their rooms around the art they buy, not the other way around. They have an income which supports them being able to do that. These people who buy art because they want their own personal art gallery may even put in specialist art gallery lighting. Yes, such things exist. If you are painting for this market then you will need to paint in that sort of lighting to get the right impact.
The occasional collector
Maybe they love the artists work, but much of their collection has come because of their seeing a must have piece, or they get them for gifts at Christmas or birthdays. They may follow the artist online. Their house doesn’t necessarily match their art but that doesn’t matter. They are proud to display it no matter what.
The interior decorator or internal designer
For this person it is their full time job, or perhaps a very serious hobby. They will plan a room out completely before they get started considering space and design and colour. They will buy art to accessorise a room.
The accidental afterthought artist
I think that this is where many of us are at. We look at our houses and decide that a particular room needs freshening up. So we bomb off down to the local DIY store, or IKEA, and look for inspiration. We come back with photographs of luxurious rooms and wonder if we can transform our space into that. We look at the budget and decide where we can cut corners. We think about the big things first…what colours will go on the walls. We may not think about matching the furniture. Because we can’t buy new furniture. But we do decide that the odd rug will be ok, maybe even pull the carpet up and polish the floor boards. Or we can afford a new carpet.
Then once it is all done, we think about the other parts of the room. The big wall looks bare now. A mirror…or what about a picture? But what kind of picture?
A photograph…family? Something inspirational? And it’s at that point we start to struggle. It would probably have been best to have found the art and then use the colours in it to inspire the room. But actually we do it the other way around.
Art becomes an afterthought. Trying to find the right size and colour to go into an existing hole.
This is the kind of niche I want to fill for people. Now the afterthought art buyer isn’t going to be super wealthy. In fact many people won’t be able to afford more than you can get as reproductions. Certainly not if they have had to do the budget corner cutting I have just mentioned.
Where do you start? How do you choose art like that? Where do you go and are you stuck for the highstreet offerings only? Do you have to have some mass market thing picked up from one of the cheap stores, and hope that no one else has the same in the same street?
Is there a way of choosing a frame, or a mount? And how will you justify buying something to friends and family?
This is where I am hoping to help you out. The art I am now producing is affordable, and it is original art. And I hope that it will fit your space…as an afterthought that looks like it was always supposed to be there.